Update (October 5, 2016): To the list of large Minnesota law firm blogs in the original post, below, you can now add Robins Kaplan! At least, as of today, Robins Kaplan is disseminating an email allowing people like me to “subscribe” to their blog posts. Judging from the fare on the Robins Kaplan site as of today, it looks more like the Michael Reif blog than the Robins Kaplan blog, with seven posts by Mr. Reif and just one from another Robins Kaplan lawyer, David Shemano. But presumably that will change over time.
Putting that aside, based on the significant investments by the large law firms listed in the post below, I think we have to conclude that law blogs are, in fact, good business.
Original post (February 25, 2015): I am frequently asked if Minnesota Litigator results in actual legal work for LEVENTHAL pllc, my law firm. Will blogging get your law firm business?
Judging from what the largest law firms in our state are doing these days, assuming that these sophisticated multi-million dollar businesses do not allocate resources without a profit motive and with due diligence, the answer might well be yes (see Faegre, Fredriksen, Dorsey, Stinson Leonard, Briggs). Legal blogs are worthwhile legal marketing.
On the other hand, many other top Minnesota firms do not have blogs. And also, with respect, many top U.S. law firms waste boat-loads of money on ill-conceived marketing. Couldn’t it be that some law firm blogs successfully bring in work and some don’t? The nature and quality of the blogs must factor in. Also sometimes it is hard to trace the origin of new business to one’s blog, but couldn’t the benefits, the new cases and clients, come indirectly from, say, lawyer-to-lawyer referrals inspired by law firm blogs?